Bringing financial management from web to native app.

I'm the sole designer leading the end-to-end product design for the new iOS LZ Books app, laying the foundation for future native mobile design.

34%

monthly active users

Background

LZ Books is a financial management tool for small business owners.

Users can track transactions, discover deductions, send invoices, and access tax information through the platform.

Problem

However, LZ Books is currently only available on the web.

25% of LegalZoom users rely on mobile web, but the experience is lacking. Managing finances on the go is difficult, limiting engagement and missing opportunities to provide a seamless mobile solution.

Goal

We aimed to launch the MVP of the mobile app in 4 months.

We audited the web experience, prioritized key features for the app, and added native mobile features to make it more intuitive and mobile-friendly.

Solutions

New mobile financial management app that empowers small business owners to effortlessly manage their finances anytime, anywhere.

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